Friday, September 08, 2006

Will diet for sex

Last night I saw a new ad for NutriSystem - you know, one of those diet plans where you eat only their prepackaged food but it's okay because it's so darn scrumptious? On the women's version of the ad, the focus is largely on clothes and the chocolate desserts included in the plan.

The ad I saw last night, however, was NutriSystem for men in which two (TWO!) out of five or six men giving testimonials claim that NutriSystem has given them a great sex life.

I'm not sure if these ads are buying into or reinforcing the stereotype that only men want sex... and women want shopping? What year is it again?

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