My pals and yours, the ever gloomy and brilliant Radiohead, apparently hired a British company to analyze the carbon and ecological footprint of touring, including the impact of their fans traveling to the show.
While Radiohead says the report is tentative - just the beginning of the research they plan to do - they've already agreed to make changes to reduce their footprint, including sea freighting their gear, which is apparently 93% more efficient than air freighting. They've also asked fans to consider carpooling or using public transportation.
Activism is a frequent topic on the Radiohead site, so this move isn't entirely a surprise, but hopefully it will be instructive to the rest of the music industry, much like their recent In Rainbows release (despite the controversy).
Now, if we could just get Thom to smile...
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