Blog savvy N&R

It was curious when Rob went to get the paper this morning and it wasn't there: not in the monkey grass lining our driveway or the prickly bush surrounding our mailbox - none of the usual mis-throw spots. By the time Rob got home from his first client visit, our darling paper was nestled in the driveway safe and sound.

The interesting part of this story is the email that arrived in my inbox just moments ago. Sent to me and eight reputable bloggers, the email is a press release explaining that the delay in delivery was due to mechanical problems that occurred while printing. And the interesting parts of that are:

1. The fact that the News & Record seems to realize that the quickest way to distribute information is through this city's bloggers - of course, the N&R, with their staff blogs and participation in Converge South has certainly proved itself to be a blog savvy organization
   
2. That their blog savvy doesn't preclude putting all email addresses in the "To:" line rather than using a BCC
3. That the N&R possesses such blog savvy but still doesn't seem to realize the full, and essential, potential of its Web site (my apologizes to everyone who was involved in the recent redesign - it's a start)

So, happy reading. If your paper still hasn't made its way to you, rest assured that the fine folks in the N&R circulation department would very much like for you to know that it is on its way.