A call for conscientious consumerism

By the time you read this, the last of the Hanukkah wrapping paper will have already been cleaned from living room floors and siren-producing toys will have been rigged for eternal silence. But as with many Jews, my interfaith marriage means that my holiday season is still ramping up for round two: Christmas with my in-laws.

Also like many people, I find myself torn each year between my concern that the meanings of both Hanukkah and Christmas have been distorted by consumerism, and the desire to take advantage of the opportunity to spoil my loved ones with treats. Each year, my family and I debate whether we will buy presents or redirect our monies to charitable causes. Inevitably, we decide on donations and then can't resist treating one another — a cushy pair of hiking socks here, a KitchenAid food grinder there.

The most recent Triad Health Project newsletter reminded me that there is another option: conscientious consumerism. The Guilford County HIV/AIDS support organization has partnered with GiveBackAmerica.org, a Web site that connects major retailers to local charities nationwide; the charities then receive a portion of every purchase made. Target, for example, will donate 2.5 percent of every purchase to THP; Turbo Tax has offered up 5 percent. These percentages then come directly back into our community and the food bank, HIV testing, counseling and other services that THP provides.

If keeping your charitable dollars local isn't a top priority for you, GreaterGood.org has options that will benefit communities in need worldwide. Better known by it component sites — including The Hunger Site, The Breast Cancer Site, The Child Health Site and more — the online store includes everything from clothes to jewelry to household décor, with profits going to everything from free mammograms to rainforest preservation. Additionally, the artisans who produce the products are paid a fair trade wage, making the purchases doubly impactful.

Of course, if supporting artisan works is important to you, look no farther than my favorite spot in Greensboro, the Greensboro Farmers' Curb Market. Between the stalls of hearty winter foods, like greens, eggs and baked goods, are an increasing number of craftspeople. Jewelry, purses, aprons, gourmet teas, pottery, wooden toys and even metal art pounded into existence by my good friend James Quinn are all available at the market. Some products, like the soaps by Mermaid Says, pack an extra punch by being both locally made and environmentally conscious.

There are no distributor fees or overseas shipping in these products, just raw materials and the elbow grease of those who made them. These kinds of purchases not only keep your money in our local economy, but they also personalize gift giving by replacing our typical off-the-rack gifts with one-of-a-kind handcrafted goods.

The gifts I gave for Hanukkah and will give for Christmas are a blend of donations, conscientious consumer products and good, old-fashioned American spending. Had I known about GiveBackAmerica.org a few weeks ago, I likely could have directed all of my holiday shopping through charitable organizations.

One of the joys of this season is treating our friends and family to physical reminders of our affection for them. Still, there's no need to sacrifice the Christmas morning mad dash to the tree (or weeklong eyeballing of the gifts by the menorah) to preserve the bigger picture of giving during the holiday season.