Marketing in a media savvy world

There are two things that I love about this video:

1. Breakdancing is just rad. I don't begin to know how they make their bodies move the way they do... I can barely walk with any sort of grace.
2. It's the new wave of marketing. Pretty early in the clip, it becomes pretty obvious that it's an ad for the music player they're using but it's still pretty subtle - okay, right up until they flash the URL on the screen but still... the new wave of marketing is the YouTube model - homemade videos (or sometimes professional video made to look homemade) with truly entertaining content - not the BS in the Superbowl commercials that we're supposed to find entertaining - in which the ad seems almost secondary. Today's consumer market doesn't want to be hit over the head - we're going to look at the online reviews of the product anyway...