Monday, March 03, 2008

Anti-drug ad

At the aforementioned Claypool show, Rob and I had an idea for an anti-pot ad that might actually work...

Toward the end of the night, a couple of hippie chicks were dancing next to us, we're guessing stoned out of their gourds, waving their little arms and swaying around, throwing in moves that were reminiscent of Walk Like an Egyptian but without the Bangles' sultry sex appeal. It was truly painful to watch.

That's it - they're the ad. Sure, you can smash eggs and deflate teenage girls and try to scare kids from trying weed, but show them that they could easily look way less cool than they think they look, and I think the campaign will be more impactful. After all, almost no teenager can relate to ruining their short-term memory but every teen can relate to the quest for coolness...

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